Showing posts with label INSTAGRAM. Show all posts

Special K Store Lets You Pay With Instagram Photos

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Instagram was famously worth about $1 billion to Facebook — but how much is one Instagram photo worth?

SEE ALSO: How One Instagram Hashtag Fights Pollution
The Kellogg brand's freestanding store offers a free box of its upgraded Special K to anyone who snaps a picture and tags it with #nyaspecialk, which is Swedish for "new Special K." Just show the cashier your pic to get the booty. Why Instagram? Jan Hedegaard, the Nordic marketing director at Kellogg, says the app is more popular in Sweden than Twitter, which is the typical home of hashtag promotions.

Image courtesy of Special K

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No, Instagram Isn't Randomly Deleting Accounts

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A glitch Thursday night prompted rumors that Instagram was randomly deleting accounts. However, the company says although some people lost access to their accounts for a short time, there was no mass purge.

Nevertheless, during the height of the rumors Thursday night, the hashtag #Dontdeletemyaccount made the rounds on Instagram (where more than 500,000 photos used the tag) and on Twitter. As many noted, using such a hashtag would be unlikely to change anyone's mind. Read more…

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Instagram Food Porn Leads to Capture of Identity Thieves

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Food porn on Instagram is ubiquitous. That is to say, pretty much everywhere you look someone's posted a meal for one reason or another. It's the perfect tool to show off how lovely your burger looks before devouring it. If, however, you're an identity thief trying to avoid getting caught by the law, perhaps it's a good idea to not take photos of food at your clandestine meetings.

That didn't stop Nathaniel Troy Maye, 44, from snapping a nice image of his steak and macaroni and cheese at a January 7th meeting with an undercover witness for the IRS at Morton's steakhouse. They'd been trying to catch the person claiming they had 700,000 identities up for sale, and this was the second meeting with the suspect, but they'd yet to get an actual identification.

After the witness obtained a flash drive with 50 identities — though they'd attempted to get 50,000 — on it from Maye and Tiwanna Tenise Thomason, 39, at the second meeting, the IRS found data on it that linked to "Troy Maye." As it so happens, a little Internet sleuthing by IRS special agent Louis Babino brought him to an Instagram page for one Troy Maye (which is now private), and that page just so happened to include this steak and macaroni and cheese image from January 7th with the caption "Morton's" on it:

Thanks to a photo of Maye on the same Instagram profile, the witness identified him as the person they'd met with. From there, it was as simple as picking up the two suspects at Thomason's apartment — where they found some 55,000 stolen identities.

The two pleaded guilty this past Friday to both aggravated identity theft and possession of unauthorized access devices according to the South Florida Sun-Sentinel, so they could serve up to 12 years in prison and be forced to pay significant fines. The perils of social media as a criminal.

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