3 Tips for Creating Your Business' Facebook Page

Starting a social media marketing campaign can be extremely overwhelming if you're not familiar with the digital space. Just the thought of creating a company Facebook page or tweeting to your consumers can cause stress and anxiety. Last month, Mashable hooked up a few small businesses with social media experts from our Small Business Panel, to offer some mom-and-pop shops advice on how to amp up their presence on various social platforms.

We paired local salt-maker Borsari Food Company with social media marketing expert Ben Pavlovic, founding partner of VineSprout. After reviewing Borsari's social assets, Pavlovic immediately suggested that it focus its efforts on increasing its Facebook following. In order to do this, Pavlovic recommended that Borsari implement a targeted ad campaign on Facebook, include a call to action to "like" the Page in its marketing materials, create a vanity Facebook URL to boost SEO, and to change its cover photo to better reflect the brand and its product.

In one month's time, Borsari has seen an increase in its Facebook following from 133 fans to 167, and it's also seen a slight increase in Twitter followers, from 73 to 86. Additionally, when you now visit the Borsari's Facebook Page, you are welcomed by one of its store's wooden signs, and a thumbnail image that showcases one of its products. Before our makeover, the Page didn't have any cover image — and its thumbnail was of a random garden.  Read more…